Elevate with SEO: Our Process at Lawson Digital Strategies

THE LDS Process

At Lawson Digital Strategies, we appreciate that investing in a holistic SEO and PPC approach is an essential strategic move for your business’s future. Our team has developed a process that nurtures a strong online presence, directs precisely the right traffic, and enhances your brand’s online triumph while remaining budget-friendly. Both SEO and PPC are ongoing endeavours, requiring continuous analysis, optimization, and adaptation to the ever-evolving algorithms of search engines, ensuring your business remains at the forefront of online visibility and engagement.

So what is our process?

Initial Client Consultation

We’ll begin by getting to know your business, industry, goals, target audience, and unique selling points. Specific objectives for both SEO and PPC will be addressed, encompassing goals such as increasing website traffic, generating leads, improving sales, or enhancing brand awareness.

Keyword Research and Strategy

SEO Keyword Research: We identify relevant keywords and phrases that align with your goals and target audience. This involves both competitive analysis and keyword planning.

PPC Keyword Research: High-impact keywords for PPC campaigns are selected, considering bid strategies, budget, and targeting options.

Campaign Setup and Management

SEO Optimization: We implement on-page and off-page SEO techniques, which may include optimizing website content, meta tags, improving site speed, and building high-quality backlinks.

PPC Campaign Creation: PPC campaigns are set up on platforms like Google Ads or social media advertising, focusing on ad copy, landing pages, budget allocation, and bid strategies.

Continuous Monitoring and Optimization

SEO Performance Tracking: The website’s SEO performance will be continuously monitored using analytics tools, adjust strategies based on data, and address algorithm updates.

PPC Campaign Management: We’ll regularly review the performance of PPC campaigns, adjust bids, ad copy, and targeting options to maximize ROI, and perform A/B testing.

Reporting and Client Communication

You will be provided with regular reports that highlight key performance metrics and insights for both SEO and PPC campaigns. We will also conduct periodic meetings to discuss results, make strategic adjustments, and ensure that the campaign aligns with the client’s evolving business goals.

Content Creation and Marketing (Optional)

If desired, we can develop high-quality, relevant content for SEO, such as blog posts, articles, and website copy. The content marketing complements the SEO efforts and can engage the target audience.

This 5-step process ensures that your SEO and PPC marketing services are tailored to the client’s unique needs and objectives. The ongoing nature of SEO and PPC campaigns requires consistent monitoring, analysis, and optimization to achieve the best results over time.

Schedule a consultation and discover how Lawson Digital Strategies Limited can help you unlock the true potential of your online presence. We look forward to partnering with you and contributing to your business’s growth and success!